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Search Engine Optimization For Dummies, 4th Edition
By Peter Kent
Table of Contents
Introduction.
Part I: Search Engine Basics
Chapter 1: Surveying the Search Engine Landscape
Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover
Chapter 3: Beating the Competition -- Planning a Powerful Search-Engine Strategy
Chapter 4: Make Your Site Useful and Visible
Part II: Building Search-Engine-Friendly Sites
Chapter 5: Picking Powerful Keywords
Chapter 6: Creating Pages That Search Engines Love
Chapter 7: Avoiding Things That Search Engines Hate
Chapter 8: Dirty Deeds, Done Dirt Cheap
Chapter 9: Bulking Up Your Site -- Competing with Content
Chapter 10: Finding Traffic Through Local-Search Marketing
Part III: Adding Your Site to the Indexes and Directories
Chapter 11: Getting Your Pages into the Search Engines
Chapter 12: Submitting to the Directories
Chapter 13: Product Search-Remember the Shopping Directories and Retailers
Part IV: After You've Submitted Your Site
Chapter 14: Using Link Popularity to Boost Your Position
Chapter 15: Finding Sites to Link to Yours
Chapter 16: Even More Great Places to Get Links
Chapter 17: Social Networking -- Driven by Drivel
Chapter 18: Video -- Putting Your Best Face Forward
Chapter 19: When Google Bites Back -- A Guide to Catastrophe
Part V: The Part of Tens
Chapter 20: Ten Things to Know & Do When Picking an SEO Firm
Chapter 21: Ten Plus Myths and Mistakes.
Chapter 22: Ten Plus Ways to Stay Updated
Chapter 23: Ten-Plus Useful Things to Know