No-Nonsense Advice on SEO,
E-Commerce & Building Your Online Business

Search Engine Optimization For Dummies, 2nd Edition

By Peter Kent

Links from the Book - Second Edition

This site is a companion for the book Search Engine Optimization For Dummies, 2nd Edition. It gives you the possibility to access, with just a click of the mouse, every site that I list in the book.

The list below is for the Second Edition of this book. For the Third Edition, click here. For the Fourth Edition, click here.

In accordance with the book's philosophy, this list is all but exhaustive and it reflects my personal selection of the sites I like best. For your convenience, I've listed the resources chapter by chapter, following the order in which they appear in the book.

• Chapter 1: Surveying the Search Engine Landscape
• Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover
• Chapter 3: Making Your Site Useful and Telling People about It
• Chapter 4: Picking Powerful Keywords
• Chapter 5: Creating Pages That Search Engines Love
• Chapter 6: Avoiding Things That Search Engines Hate
• Chapter 7: Dirty Deeds - Facing the Consequences
• Chapter 8: Bulking Up Your Site - Complete with Content
• Chapter 9: Getting Your Pages into the Search Engines
• Chapter 10: Submitting to the Directories
• Chapter 11: Buried Treasure - More Great Places to Submit Your Site
• Chapter 12: Using Link Popularity to Boost Your Position
• Chapter 13: Finding Sites to Link to Yours
• Chapter 14: Using the Shopping Directories and Retailers
• Chapter 15: Pay Per Click - Overture, Google AdWords, and More
• Chapter 16: Ten-Plus Ways to Keep Up-to-Date and Track Down the Details
• Chapter 17: Ten Myths and Mistakes
• Chapter 18: Ten-Plus Useful Tools for Search Engine Optimization
• Appendix A: Search Techniques You Should Know
• Appendix B: Staying Out of Copyright Jail

Chapter 1: Surveying the Search Engine Landscape

Search Engines, Indexes and Directories:
Google
Yahoo! Directories
Open Directory Project
Yahoo!
Grub
Nutch

Tools:
Google Toolbar
Alexa Toolbar

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Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover

Finding Out if Your Site is Indexed:
Google Toolbar
Google
Yahoo!
Yahoo! Directory

Keyword Related Sites:
Overture

Flash Intros:
Skip-Intro.com

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Chapter 3: Making Your Site Useful and Telling People about It

404 Error Info:
404 Research Lab

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Chapter 4: Picking Powerful Keywords

Keyword Tools:
Overture
FindWhat
Google Adwords
WordTracker

Metacrawlers:
www.dogpile.com/

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Chapter 5: Creating Pages That Search Engines Love

Using Company and Product Names:
Terri Welles' Site

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Chapter 6: Avoiding Things That Search Engines Hate

Pop-Up Blocking Software:
PopUpCop
jTFlashManager

URL Rewriting:
www.asp101.com/articles/wayne/extendingnames/
httpd.apache.org/docs/mod/mod_rewrite.html

Cookies:
Nokia

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Chapter 7: Dirty Deeds - Facing the Consequences

Penalties:
Google Spamreport

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Chapter 8: Bulking Up Your Site - Complete with Content

Websites and E-mail Newsletters:
Coollist
EzineHub
Ezine-Universe
E-Zine-List
Low Bandwidth
listTool
Newsletter Access
NewJour
Tile.Net
Topica
WebScout Lists

Government Sources:
FedWorld

Government Printing Office:
Catalog of U.S. Government Publications
New Electronic Titles
Library of Congress - Browse Government Resources
CIA's Electronic Reading Room
U.S. Department of State's Electronic Reading Room
U.S. Historical Documents Archive
FBI's Electronic Reading Room

Content Syndictation Sites:
ArticleDashboard
Bull Marketer
EZineArticles.com
FreeSticky.com
GoArticles.com
IdeaMarketers.com
The Open Directory Project's List of Content Providers
Purple Pages
Stickysauce
World Wide Information Outlet

Traditional Sydndication Services:
AbleStable Syndication
www.featurewell.com (articles from $70).
www.gale.com (kinda pricey; $10,000 for a subscription!)
MagPortal
Moreover
The Open Directory Project's List of Content Providers
OSKAR Consulting
Pages
United Media's uclick
YellowBrix
Yahoo! News and Media Syndicates page

RSS Syndication Feeds
Blogdex
Feedster
Fagan Finder
Lockergnome
myRSS
NewsKnowledge
Syndic8
freshmeat
SourceForge.net

Open Content and Copyleft:
Creative Commons
Open Content List
The Open Directory Project's Open Content page

Press Releases:
Hot Product News
Internet News Bureau
M2PressWIRE
Online Press Releases
PR Newswire
PR Web
USANews

Q&A Areas:
Resource Index

Blogs:
www.blogger.com

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Chapter 9: Getting Your Pages into the Search Engines

Free Submission Sites:
Google
Inktomi (via the MSN site)
Inktomi (via the Lycos site)
AltaVista.com
FAST/AlltheWeb
Zeal (if you have a noncommercial Web site)
MSN
www.grub.org

Paid Inclusion Sites:
Inktomi
AltaVista
FAST/AlltheWeb
Teoma/Ask Jeeves
Position Technologies
Lycos
Ineedhits
Network Solutions

Submitting to Secondary Systems:
www.exactseek.com
Gigablast

Search Engine Tips and Tricks
SearchEngineBulletin.com
Search Eingine Watch
Directory Search
All Search Engines
www.searchengines.com/generalKids.html (search engines for kids)
www.searchengines.com/worldUSCan.html (regional search engines)
Yahoo! Directories
ShortKeys

Registration Services and Programs:
AddPro
IneedHits
DynamicSubmission.com
Web Position Gold
Submit Wolf

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Chapter 10: Submitting to the Directories

Understanding Search Directories:
Wayback Machine

Directories:
Yahoo! Directory
Open Directory Project
Rescource Zone

Second Tier Directories:
SearchEngines.com
Dir-Search.com
Business.com
Business Week Online

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Chapter 11: Buried Treasure - More Great Places to Submit Your Site

Specialized Directories:
Rodent Directory
Nature Photo Index

Finding Directories:
Yahoo! Directories
Open Directory Project

Yellow Page Sites:
Yahoo! Yellow Pages
InfoSpace
WorldPages.com
SBC SMARTPages
BellSouth RealPages.com
Yell.com
YellowPages.com
DexOnline.com
Verizon SuperPages
Yellowbook.com
Yellow.com

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Chapter 12: Using Link Popularity to Boost Your Position

Page Rank Info:
www.webworkshop.net/pagerank.html
Google Toolbar

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Chapter 13: Finding Sites to Link to Yours

Announcement Sites and Newsletters:

URLWire
USAToday.com's Hot Sites
Yahoo! Picks: picks.yahoo.com/picks/

Press Releases:
PR Newswire
PR Web
WorldAnnounce
PRESSLine
pressbox

Link Popularity Sites and Software:
LinkPopularity.com
Marketleap
Link Survey
OptiLink

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Chapter 14: Using the Shopping Directories and Retailers

Shopping Directories:
Google Catalogs
Froogle
Yahoo! Shopping
Shopping.com
PriceGrabber.com
BizRate
NexTag
Price Watch
PriceSCAN
Yahoo! Store
PrecioMania

More Shopping Services:
StreetPrices.com
iBuyernet.com
Ask Jeeves Shopping
Dogpile
MetaCrawler
PricingCentral.com
Lycos Shopping
MySimon
Shopper.com
AOL Shopping
MSN Shopping
Kelkoo

Third Party Merchant Sites:
Amazon.com zShops
Half.com
eBay
Amazon Auctions
Yahoo! Auctions

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Chapter 15: Pay Per Click - Overture, Google AdWords, and More

Advertising Services and Tools:
Google Adsense

Pay Per Click (PPC)
FindWhat
Espotting Media
Enhance Interactive
EPilot
PayPerClickSearchEngines.com
GoToast

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Chapter 16: Ten-Plus Ways to Keep Up-to-Date and Track Down the Details

Extra Help:
SearchEngineBulletin.com
CurrentWisdom.com

Google's Webmaster Pages:
Google Webmasters Guidelines
Google Information for Webmasters FAQ

Inktomi's FAQs:
Inktomi Web Search FAQ
Inktomi Content Policy FAQ

AlltheWeb's FAQs:
Webmasters' FAQ
Crawler FAQ

AltaVista's FAQ:
Altavistas Adding & Removing URLs FAQs

MSN's SEO Tips:
Search Engine Optimization Tips by Submit It!

Teoma/AskJeeves' FAQ
Teoma/AskJeeves' Site Submit FAQs

Search Engine Watch:
Search Engine Watch

Google's Newsgroups
Google Groups

WebMaster World:
WebMasterWorld.com

Pandia:
Pandia

IHelpYouServices.com
IHelpYouServices.com

HighRankings.com
HighRankings.com

The Yahoo! Search Engine Optimization Resources Category:
Yahoo! Category

The Open Directory Project Search Categories:
dmoz.org/Computers/Internet/Searching
dmoz.org/Computers/Internet/Searching/Search_Engines
dmoz.org/Computers/Internet/Searching/Directories
dmoz.org/Computers/Internet/Searching/Search_Engines/Specialized
RescourceZone.com

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Chapter 17: Ten Myths and Mistakes

NONE

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Chapter 18: Ten-Plus Useful Tools for Search Engine Optimization

Checking Site Rank:
Digital Point's Keyword Tracker Tool
Google API
WebCEO
Position Vision

Checking for Broken Links:
LinkAlarm
Xenu's Link Sleuth

Google Toolbar:
Google Toolbar

Google Zeitgeist:
Google Zeitgeist

Alexa Toolbar:
Alexa Toolbar

Finding Links:
Antssoft

Seeing What the Search Engines See:
SimSpider
Delorie
Delorie Lynx Simulator: www.delorie.com/web/lynxview.html

Keyword Density Analysis:
Search Engine World's Keyword Density Analyzer
KeywordDensity

Site Traffic Analysis:
ClickTacks

More Tools:
Search Engine World
SEO Help
Pandia SEO

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Appendix A: Search Techniques You Should Know

Froogle:
Froogle

Topic and Domain-Specific Searches:
Apple Macintosh
BSD Unix
Linux
Microsoft
U.S. Government .gov and .mil sites
Universities

Finding Recent Changes:
Research Buzz Goo Fresh Tool

Google Search Methods:
Google Search by Location
Google Catalogues
Google Directory
Google News
Google Webquotes
Google Labs
Google Feature Help

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Appendix B: Staying Out of Copyright Jail

Copyright Info:
U.S. Copyright Office
U.N.C. Copyright Chart

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